How to Prepare for a Networking Event (and Actually Enjoy It!)
So, you've been invited to a networking event—whether it’s online or in-person, it might feel a bit daunting, especially if you’re new to it all.
But don’t worry! With a little preparation, you’ll be ready to dive in and make the most out of the experience. Let's walk through some key things to remember so you can arrive with confidence and leave with connections. Here’s how to prepare for a networking event.
Know the Event Format
First things first, get familiar with the event format. Is it a formal gathering where you’ll need to stand up and introduce yourself to the entire group? If so, this is your chance to shine with a well-prepared pitch.
But don't just rattle off your job title like, "I’m an Accountant." That’s what you are, not what you do. Instead, think about the problems you solve for your clients and the impact you make.
For example, share a story about how you’ve helped a client save money or improve their business—something that really illustrates the value you bring.
If it’s a more laid-back event, you probably won’t need to give a formal pitch, but that dreaded question, “So, what do you do?” will still pop up. Instead of launching into a rehearsed speech, have a few key points ready to share in a conversational way.
Again, focus on how you’ve helped your clients and the value you provide, but keep it natural and engaging.
Keeping the Conversation Flowing
Once you’ve introduced yourself, the next challenge is keeping the conversation going. We’ve all been in those awkward situations where the chat dries up, and you’re left staring at your shoes, wondering how to make a quick exit. But what if you could be the one to keep the energy up?
The trick is to have a stash of open-ended questions ready to go. Questions that start with “who” and “what” are your best friends here—they invite more than just a yes or no answer and can open up deeper discussions.
On the other hand, closed questions tend to kill the conversation, leaving you to start from scratch all over again.
Be curious, the more you find out about someone and their business, the more chance you have of finding something in common or discovering a way to help them.
What to Wear
Now, let’s talk about what to wear—because we all know that dressing right can boost our confidence. The key is to strike a balance between looking the part and feeling comfortable.
You don’t want to be tugging at a too-tight tie or sweating through a stiff suit all through the event. If your usual workwear is more on the casual side, try to find something that steps it up a notch without making you feel like you’re in a costume. Check out this guide on LinkedIn.
The same goes for the ladies—wear something that makes you feel confident, but not out of place. When you feel good, it shows, and that confidence is contagious.
Ways to connect
Don’t forget your business cards, whether physical or digital or use your LinkedIn QR to connect with people at the event. A good tip is to take a fine-pointed Sharpie to make notes on any laminate business cards that you get given.
Final Thoughts
At the end of the day, networking shouldn’t feel like a chore. A little preparation goes a long way—have a few questions up your sleeve, know how you’ll introduce yourself, and wear something that makes you feel great.
And remember, everyone else is there for the same reason you are: to meet new people. So, give yourself permission to step out of your comfort zone, embrace the awkward moments, and enjoy the experience. You’ll thank yourself later!
For more tips on how to stand out at a networking event, be sure to check out our previous blog and don’t forget to join us at one of our upcoming events.