Case Studies
It’s always good to know someone feels the same as you did when you are starting your business journey. Let our members share their stories with you.
Chris Mitchell - Business Coach
Chris joined In Business just as he was setting up as a business coach, almost before he had decided what his exact business offering was going to be.
He knew that after leaving the corporate world, life as a solo business owner was going to be different and lonely. He wanted to be part of something bigger where there were more opportunities to connect with others who had a common interest and a shared understanding of running a business.
There was knowledge within the In Business community and he felt he could learn from other members as well as learning alongside them.
With In Business he’s felt secure, supported and not alone which has helped him to gain confidence in himself and his business offering. Chris now has a core of clients and new opportunities are presenting themselves to him as time goes on.
“Joining In Business has been a really powerful way for me to learn, build my confidence and connect with others in a safe and supportive way. Networking and growing your network isn't easy but joining a community of likeminded owners and leaders has really helped me to continue my exciting journey and feel like I have ways to connect and learn more than if I would, simply operating on my own”.
Jeannette Morgan
Jeannette joined In Business when she started her business because she knew she had to be with other business owners, although she was very nervous about networking. She had always been employed but now the responsibility of getting clients was on her shoulders.
She was immediately put at ease by the warm welcome that she got from In Business and the other members, which she hadn’t received from other groups that she had visited. She loves that the more established members encourage the newer members and that she can bounce ideas off and share knowledge with her peers.
Initially Jeannette didn’t have many contacts so was relieved to hear that there wasn’t any pressure to bring visitors or referrals. The group offered her the opportunity to present at a meeting, when she was ready to step out of her comfort zone in a safe environment, which has helped to build her confidence. The tips and advice she gleans from the education sessions and the knowledge sharing is something she can pass on to her clients to add value for them.
As a result, she feels she has developed as a person and gained confidence to niche her services and channel her energy into more rewarding work. She met her first retainer client at one of the first meetings she came to and considers In Business well worth the ongoing investment.
Danielle Heward - Optimo
Danielle joined In Business when she was in the early stages of her business, with very few contacts and a lack of experience in sustainability.
She tried various different groups but what attracted her to In Business was the format and the vibe of the members, she felt comfortable. She felt it wasn’t too disciplined or too casual and struck just the right tone for her. The educations sessions always prove useful to Danielle and she inevitably takes something away to apply to her business.
What she was hoping to get from being a member was more clients, what she actually got was more of the right type of clients. But she has gained a lot more than just clients, she is now a trustee of Yorkshire’s Brain Tumour Charity and has collaborated on several projects with the business strategist in the group, to deliver workshops and webinars. She has also taken up wild water swimming which is improving her physical and mental health.
As a result, when she started her business, she was just managing to cover her costs and is now at full capacity looking to take on someone to help her develop and market the business. She believes that this is a result of being a member, meeting some great people and the support she has received from those around her.