Why Networking is a Key Part of Your Business Strategy - In Business

Why Networking is a Key Part of Your Business Strategy

So why is Networking such a key part of your business strategy?


Networking has always been very popular with business owners and entrepreneurs alike. For decades business men and women have frequented the lounges of the world’s hotels and coffee shops and mingled to their hearts content.


If you have never been to an In Business networking event before, or never been to any networking session for that matter you may be wondering why networking should be considered a key part of your business strategy. Well, in this short article, allow us to share with you our top three reasons why networking should be your top priority.


And who knows; maybe we will see you at In Business very soon…




You and I both know; the number one reason people network is to find people who could one day become your customer. It is vital to not push the boundaries or to ‘pester’ others though, so no hard sell. Take your time, nurture relationships and follow up with patience.


Research and Development


In business, things can be very lonely at times. Especially if you are a sole trader, or the owner of a small business. Networking allows you to stay up-to date with the latest industry news and stay on top of all the things you need to know. Plus, it stops you going stir-crazy and talking to yourself.




At In Business, there is a wide variety of people from different business sectors and backgrounds with various skills, often happy to share their knowledge, experience and give general advice. This knowledge and these connections can prove invaluable if you are looking to grow and develop your business, also helping to build long term business relationships.


It is who you know, not what you know, after all.

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